Rural Gujarat is online. Cotton, groundnut and castor farmers in Saurashtra check prices and watch video on their phones daily — and almost nobody is making short-form Gujarati content for them.
It is one of the largest underserved audiences in the language, and it is an audience with money and a strong reason to follow someone who is consistently useful.
Be careful, because people act on this
Farming advice is not entertainment. If someone sprays the wrong thing at the wrong time because of your video, it costs them a season. That responsibility should shape everything you publish.
- Name your source — KVK, agriculture university, state department. Do not present hearsay as guidance.
- Never state a specific chemical dose unless you are quoting an official recommendation, and say where it came from.
- Say when something depends on soil, variety or region, rather than giving one answer for all of Gujarat.
- Post corrections as their own video. Farmers remember who was honest.
What farmers actually search for
- Mandi prices and where they are moving.
- Government schemes, subsidies and application deadlines.
- Pest and disease identification — 'what is this on my cotton'.
- Weather ahead of sowing and harvest.
- Input costs and whether a new seed or method is worth it.
The season is your calendar
Farming content is the most predictable in any language, because the crop calendar never changes. You can plan a year ahead.
- Kharif sowing — June to July: variety choice, seed rates, early pest watch.
- Monsoon — waterlogging, fungal disease, drainage.
- Rabi sowing — October to November: wheat, chana, irrigation planning.
- Harvest and mandi — pricing, storage, when to sell.
- Summer — soil preparation, water management, planning next season.
Speak the way farmers speak
Use the Gujarati actually spoken in the field, including the local names for crops, pests and measures — વીઘા, મણ, the district word for a pest. A video written in city Gujarati reads as an outsider immediately.
Keep sentences short and concrete. A farmer watching between tasks needs the answer, not the preamble.
A workflow that fits the day
- Pick one question you have genuinely been asked this week.
- Check it against a named source before writing.
- Four lines: the situation, the answer, the source, what to do next.
- Generate and post at a fixed time — early morning or evening works best.