There are large, long-established Gujarati communities in the US, UK, East Africa, Canada and Australia — often second and third generation, often more emotionally attached to Gujarat than people living in it.
Almost nobody makes content for them specifically. Most Gujarati channels are aimed squarely at Gujarat and treat overseas viewers as incidental traffic.
What the diaspora actually wants
- Nostalgia. Places, food, festivals, childhood objects. This performs extraordinarily well and is under-supplied.
- Language for children — parents trying to keep Gujarati alive in a household that speaks English all day.
- Recipes for dishes they cannot buy where they live.
- Festival guidance away from home: how to keep a tradition with what is available locally.
- Practical India links — property, documents, travel, sending money, caring for parents remotely.
Nostalgia beats news
Daily Gujarat news matters far less to someone in New Jersey than a video about ઓસરી, પાણિયારું or the specific taste of a childhood snack. Distance turns ordinary detail into something worth watching.
The most reliable format is the specific memory: a thing, named precisely, that they have not seen or thought about in years.
The money is genuinely different
Ad rates for viewers in the US and UK are substantially higher than for viewers in India. A channel with meaningful diaspora traffic earns considerably more per view than the same channel with purely domestic reach.
Sponsorship differs too: money-transfer services, travel, immigration advice and Indian grocery brands abroad all target this audience specifically.
Time zones force a choice
Your Indian evening is the American morning and the British afternoon. You cannot serve both peaks with one posting slot.
Check your analytics, decide which group you are actually building for, and post for them. Splitting the difference reaches neither properly.
Language, carefully
Second and third generation viewers often understand spoken Gujarati but read it poorly. Gujarati narration with captions in Gujarati script alone can exclude exactly the audience you want.
This is the one case where transliterated or bilingual on-screen text is worth considering — check what your audience actually is before deciding.