Almost every Gujarati speaker uses a smartphone, UPI and WhatsApp daily. Almost none of the instruction for those things exists in Gujarati — it is in English, occasionally Hindi.
That gap is unusually wide, and the audience skews towards people who genuinely need the help rather than enthusiasts who already know.
Teach the ordinary, not the advanced
Tech channels default to reviews and specifications. The far larger Gujarati audience wants to know how to do a specific thing they have been struggling with.
- How to free up storage when the phone says it is full.
- How to stop the calls and messages that will not stop.
- How to check whether a link or a payment request is genuine.
- How to back up photos so they are not lost when the phone is.
- How to make text bigger, or the phone easier for an older parent to use.
Scam awareness is the highest-value content you can make
UPI fraud, fake delivery messages, OTP theft and loan app harassment hit Gujarati speakers constantly, and the warnings are mostly in English.
A clear explanation of one scam — how it starts, what it looks like, what to do — is genuinely protective, gets shared through family groups immediately, and needs no product endorsement.
One setting, one video
The mistake is explaining a whole feature. Explain one action, in order, with the steps in the right sequence — and name the buttons as they appear on the phone, in whichever language the phone shows them.
Someone following along on a second device must be able to keep up. That is the test.
Be careful what you tell people to install
- Do not recommend cleaner or booster apps. Most do nothing useful and many are harmful.
- Never suggest sideloading APKs from unofficial sources — this audience is exactly who gets hurt by that.
- Do not promote loan or investment apps. The harm here is well documented.
- If an app is sponsored, say so plainly.
Assume no prior knowledge, without condescension
Say Settings, then the exact item to tap, in order. Avoid unexplained jargon — cache, sync, permissions all need a plain Gujarati gloss the first time.
But do not talk down. The audience is not slow; they have simply never been taught this in a language they think in.